English
Open at seven on Saturday. The pastry case is full by eight and empty by eleven, so plan accordingly.
Dry, a little wry. Trusts the reader to do the arithmetic.
Your customers do not all read the same language.
LP Collective writes and produces in three. Not a translation bolted on at the end, but the caption written properly in each one, which is a different job and reads like it.
English
English
Spanish
Español
Korean
한국어
The same post, written three times
Three worked examples below. These are demonstrations rather than client work, written to show what actually changes when a post is made for a reader instead of run through a translator.
A coffee shop, announcing Saturday hours
Example one
Español
Abrimos a las siete el sábado. La vitrina de pan dulce se llena a las ocho y se vacía a las once, así que ven temprano.
The joke does not survive the crossing, so it becomes an instruction. "Pan dulce" is the word a customer would use.
한국어
토요일 아침 7시에 문을 엽니다. 8시에 진열대가 가득 차고 11시면 거의 다 나가니 일찍 오세요.
Polite register throughout, which is what a shop uses to a customer. The times carry the message.
A boutique, announcing a drop
Example two
English
Twelve new pieces on the rack this morning. Sizes are limited and we do not restock.
Scarcity stated flatly, with no exclamation mark doing the work.
Español
Doce piezas nuevas en el perchero desde esta mañana. Hay pocas tallas y no volvemos a surtir.
"No volvemos a surtir" is plainer than the literal translation and lands harder.
한국어
오늘 아침 새로 들어온 열두 벌. 사이즈가 많지 않고 재입고는 없습니다.
Counter word for garments, and the sentence ends on the fact that matters.
A restaurant, launching catering
Example three
English
We cater now. Trays for twenty, forty eight hours notice, pickup or delivery.
Four facts, no adjectives. This is a post somebody screenshots.
Español
Ya hacemos catering. Bandejas para veinte personas, con 48 horas de anticipación, para recoger o con entrega.
"Ya" carries the "now" without a second sentence. The English loanword stays, because that is what people say.
한국어
케이터링을 시작했습니다. 20인분 트레이, 48시간 전 예약, 매장 픽업 또는 배달 가능합니다.
Numerals kept as numerals, because that is how a phone order gets placed.
Same street, more than one language spoken on it
In Lillian's words: so your content can reach a wider audience and connect with your community in the language that works best.
All three services work in all three languages
Social media management
- Content planning and scheduling
- Captions aligned to your brand voice
- Comments and DMs answered
- Account monitoring and analytics
Content creation
- On brand photo and video
- Creative direction and concepts
- Caption suggestions and posting guidance
- Platform specific optimisation
Brand marketing and strategy
- Brand audit and social media review
- Audience analysis and messaging
- Growth focused recommendations
- Long term planning, not trend chasing
Platforms. Instagram, Facebook, TikTok and LinkedIn, in any combination your business already uses. Services can be bought on their own or combined into a package built around what you are trying to do.
Say which language your customers answer in
That is a useful first sentence, and it changes what the first month looks like more than most people expect.
lillianparra8@gmail.com
(816) 698-6255
@lpcollectivekc